Commercial signage identifies a business or similar entity, assists
in way finding and attracts customers. In societies where literacy is
not widespread, such signs are necessarily primarily based on images
rather than words. Since the rise of mass literacy, such signs generally
include the name of the business, often in the form of a logo, but also
continue often to use images in addition to and in the place of words.
Signs come in various shapes and forms, and each commercial sign has the
purpose of identifying or attracting business for the sign owner
displaying the sign. Commercial signs are generally ordered and
purchased by the owner of the business indicated on the sign.
However, many large corporations, such as beverage makers and oil
companies, provide signs free-of-charge to business environments where
the corporationís competitive products may be sold. In a drinking
establishment, for example, numerous small neon signs might be located
on the wall, each advertising and suggesting that the patron drink that
Signage is any kind of visual graphics created to display information to
a particular audience. This is typically manifested in the form of way
finding information in
places such as streets or inside/outside of buildings.